[UPDATE 11/11/2015: I have just received a phone call from Patti Thorn, owner of BlueInk, indicating that she has refunded my money. She has apologized for the review, apologized for the way BlueInk handled my complaint, and admitted the review should have been handed over to another staff member and re-written. I am thankful for her honesty and willingness to admit error, even as I indicated that, out of fairness, I cannot take down this post, only amend it with this note. To BlueInk’s credit, they did not ask me to alter this article in any way, nor guilt, manipulate, or entice me with any promises.]
A couple of months ago, I submitted my book, Woody Allen: Reel To Real, to a popular pay-for-review site called BlueInk Review. Now, I knew the risks, for I’d seen the complaints against Kirkus and other ignoble book-review services; I smirked at BlueInk’s poor website design which accosts you with its ‘legitimacy’ as opposed to a sampling of good writing that can speak for itself; I saw the 300 word-limit rule for reviews, an obvious labor-saving measure dishonestly presented as some sort of charity to “busy readers” and “industry professionals”; the Google searches which turned up nothing — nothing — except de facto ads written by its own staff, rather than any real analysis of the service and its benefits; as well as the reality that most of the books they’d push as ‘good’ were actually selling fewer copies than my own — with many not having had a sale in months — despite Reel To Real getting almost no press upon release. This last fact, especially, alerted me to the true extent of BlueInk’s pull, for if I could make something out of nothing, purely on the strength of reputation, and personal outreach, what’s preventing BlueInk from forging their own reputations, and minting new ‘names’ as per their stated goals? At any rate, I didn’t have to wonder very long.
My review came back on time, but anonymously written. People, as a rule, do not wish to attach their names to garbage, and this was no exception. Jesus, I thought; where does one even begin? I mean, I had to proofread the thing, myself, pointing out obvious errors in everything from pagination (they printed out a 12-pt, Times New Roman MS Word document and counted that as the completed work, reducing the true page count by half!), to the odd misuse of universally-understood phrases, to the reviewer’s allusions to things that simply never occur in the book, to the fact that I was continuously quoted out of context to argue against ‘points’ I’d never made. Ridiculously, I was openly accused of everything from ad hominem to refusing to provide evidence for claims, despite that the book — this not an opinion, now — gives a scene-by-scene evaluation of many films, provides hundreds of references to 50+ years of Woody-related writing, and responds to dozens of critics virtually … Continue reading →